THAT YEAR AGAIN. 1979.
WHEN EVERYTHING NEW
WAS NEW. THIS BOOK IS CALLED
THE FUTURE IT VISUALLY PREDICTED CAME TRUE. OUR LIVES LIVED IN A WORLD OF REPLICATION. EXPERIENCES REGRAMMED.
MY / YOUR CLOTHES A COPY
OF YOURS / MINE.
This is a copy of a book. In fact we have two copies. The book is
by Gianni Castagnoli. It has a foreword by Umberto Eco. It is twelve inches square. Like a record. And this is a record of its time. That being... 1979.
Imitation is a form of flattening. There is a reason why this book is a superbook reference for fashion. It is not the just the clothes, the fabric, cut and colour but the reproduction itself.
Paper cup jam. The most poetic expression we have seen come out of a photocopier.
Office furniture. The Rank Xerox 6500 was the world's first colour copier. Introduced in 1973.
Looks cool but in actual fact the machines were prone to overheating and catching fire. Artistic temperament.
This first model could only produce three copies per minute. That is, however, only marginally slower than Andy Warhol himself.
Man made past. Machine made art. The fabric of time.
Trouser press. When the actual is enhanced through colour copy. As previously mentioned we have two copies of
. That was, however, previously mentioned at least as long ago as you were reading the top of this email... it could easily be one or none now. Hit the button below to find out.