THE STRENGTH OF THE COUNTRY LIES IN ITS YOUTH. SO DECLARES THE ORIGINAL BOY 'BLACKMAIL' MAIL ORDER CATALOGUE. PUBLISHED IN 1981 AND IT IS STILL THE BEST CATALOGUE WE HAVE EVER SEEN.
Blackmailwas the title BOY founder Stephane Raynor gave to his original mail order catalogue. This is the cover of the expanded 1981 edition (including the 'legendary Kitsch-22 designs'). A hundred plus designs are illustrated over seventy plus pages. Straddling punk, new wave and the blatantly commercial, it is without a shadow of a doubt, the best mail order catalogue ever.
The Mini-Boden catalogue it is not. BOY took a number of liberties with original Westwood and McLaren designs. This topless t-shirt adds a whacking great big tattooed snake and eagle into the trompe l'oeil free for all. There is always room for improvement!
These Modzart drip-dry jeans are the Jackson Pollocks! The whole catalogue is inspired. Rarely have we taken so many photos. Full albumhere. See if you can spot a young Sadie Frost modelling.
This we really like. A super-sized Ziggy Stardust t-shirt on a Siouxsiesque model. This kind of full length cotton mash up defined the Kings Road and Carnaby Street look for most of the eighties. No youth culture icon was safe from the giant head to toe t-shirt treatment. And the icons themselves returned the compliment; Andy Warhol, Madonna and Rhianna all famously wore BOY.
This male model is wearing a no.10 (Boy Harness Shirt; four straps, eight dog clips, five D rings - delivery 7-10 days) with a pair of no.2's (Boy Bondage Trousers; five pockets and three D rings, hand wash in warm water). Total for the pair £31.25.
Raynor's take on James Dean:F**k the Futuresays the BOY t-shirt.No Jimmy, the future f**cks yousays the BOY Blackmail catalogue. Like we say, always room for improvement!