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Ephemera

WE WEREN'T PLANNING ON
A SUPERBOOK UPDATE 
TODAY. BUT WHEN EVERY
COPY IN THE WORLD (AND
THAT IS FIVE) OF THE BEST BOOK WE HAVE FOUND IN
LIKE FOREVER TURNED UP
WE THOUGHT: CHANGE
OF PLAN. AND SO THIS IS GRETCHEN GARNER'S CATALOG: AN ART HISTORY
OF EPHEMERA.


Just buy it. Quickly look at the image below and just buy it. You don't even have to scroll down to the buy button - just hit this link. We only have five copies. That was all there was in the world. 
 

Now we are doing this in all the wrong order. Let's back up. Gretchen Garner is a photographer and a writer about photography. In the mid-seventies - when she was in her mid-thirties - Gretchen became happily obsessed with details. She made this catalog of America in twenty-seven categories - each with eight photographs - all in square format. Above is half of Autoclysms (a word that we may have made up but this time didn't have to). 
 

Our favourite category: Tatters. Garner has managed to achieve the most delicate balance: the banality of lists and categories interpreted as pure visual poetry. This is a very great book. 
 

As you can imagine. The Topiary pages are perfect pleasure. The book opens with two quotes. Carolus Linnaeus "The first step of science is to know one thing from another." And Chuck Berry: "Anything you want we got it right here in the USA."
 

Mirrored shades, flared jeans, schoolwork on the deck. The 70s summed up in a square. This from Still Life. Other cool categories include Hot Dogs, Tingling Lines, Mornings...
 

And Blue. How Instagram would have looked in 1978. 

And now again the opportunity to buy the book. Five copies but on very fast countdown. Did we make that point already? Hit the red button below. Let's go. 
 
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