HOW TO DO IT DIFFERENTLY. PERRY OGDEN FOR HACKETT IN 1986. PHOTOGRAPHS SHOT AND PRINTED AND PLACED IN THEIR OWN ALBUMS. EACH ONE UNIQUE AND EACH GIFTED TO A SPECIFIC RECIPIENT. THAT REALLY IS NICHE MARKETING.
We found one. This album was one of only one hundred made by Perry Ogden and the art director Jeffrey Miller for Hackett in 1986.
The albums were gifted them to important members of the press. This particular copy belonged to Fred Hughes - Andy Warhol's manager, publisher of Interview and art collector. It was Hughes with whom Perry visited Studio 54 with Andy Warhol when he made the incredible Eton school amazine Lipstick
Read more of that story here.
Printed by hand. Perry spent over two weeks in the darkroom. He soaked the prints in baths of tea, coffee and rum.
They are amazingly authentic as vintage photographs. It is not just the printing and the styling but, more than anything, the composition. The photographs were shot over eighteen months to two years in England, Ireland, Yosemite National Park and Kenya.
Favourite photograph. Life itself.
You can see more of the album
on this link. If you are quick and impulsive and first to say YES you can buy this copy on the link below.