{"product_id":"keep-it-simple","title":"Keep It Simple","description":"\u003cp\u003eHartmut Esslinger's classic design book. Keep It Simple, The Early Design Years of Apple. \u003c\/p\u003e\n\u003cp\u003eAbsolutely incredible Frogdesign prototypes, proposals and products for Apple. The whole of the famed Snow White design project is detailed in text, photographs and illustrations. Esslinger's relationship with Steve Jobs, Steve Wozniak and others is described. \u003c\/p\u003e\n\u003cp\u003eIt is the most inspiring book. \u003c\/p\u003e\n\u003cp\u003e2013 first edition. Softcover cover with hardened boards. 284 pages. 22 c 26cm. Excellent condition. \u003c\/p\u003e","brand":"IDEA","offers":[{"title":"Default Title","offer_id":57260629197175,"sku":null,"price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7259\/2759\/files\/2D545DC4-61A6-49C1-93B9-02D645D540FE_1_201_a.jpg?v=1783189955","url":"https:\/\/www.ideanow.online\/products\/keep-it-simple","provider":"IDEA","version":"1.0","type":"link"}