NINETEEN NINETY FIVE AND PURPLE FASHION ARRIVED IN THE SLIMMEST FIRST VOLUME. A SLIP OF A THING BUT FEATURING WOLFGANG TILLMANS, BERNADETTE CORPORATION, ANDERS EDSTRÖM AND MARK BORTHWICK. AND, BY THE SECOND ISSUE, THEY WERE REALLY FLYING!

That's what NUM BER 1 looks like. Anders Edström cover. Purple had been in print with Purple Prose and Fiction since 1992. Edited and published by Olivier Zahm and Elein Fleiss, the fashion magazine was born to last. 

The first issue only has 36 pages. Incredibly those pages include Wolfgang Tillmans photographing Bernadette Corporation...

This forever world class Hélène Fillières shoot by Mark Borthwick in Marcel Verheijen.

The second issue with Nathaniel Goldberg / Koji Tatsuno cover. And it is 1997 already. 
 

Martin Margiela, Helmut Lang and Martin Margiela again in this Laetitia Benat photographed details story. 

Takashi Homma is invited to the party. 

By the third issue, this legendary Comme des Garçons Mark Borthwick shoot has made the cover. 

Kim Gordon wears Helmut Lang (also shot by Mark Borthwick). 

Collier Schorr extraordinarily photographs men's underwear with a children's playhouse!! And...

... Anders Edstrom is on Margiela duties. 

By number four... the last of this action packed pocket size format... the page count has reached 220... and...

...Marcelo Krasilcic photographed a beer advertorial! 

And that being the short visual history of the original small format first four issues of Purple Fashion. You can acquire all four on the button below. They come as a set. No.4 is generally findable... early issues far less so... and No.1, well, we would have written this newsletter at any point in the last ten years if we actually had all four issues together the same time. No.1 is RARE! 

Buy them now.