DOING THE DO CATALOG.

USA '76. SOURCE BOOK OF

THE GOOD LIFE. QUITE REMARKABLY, IT IS ALL

'IDEA' OBSESSIONS IN ONE SUPERMOOK. STREET

FASHION, HOT TUBS, FLEA MARKETS, GREENHOUSES

AND BLOCK PARTIES. SO

MANY USA CATALOGS CAME OUT OF 1970's JAPAN - NONE EVER AS GOOD AS THIS. 

What they thought they were doing with that cover we don't know! It's a straight up amazine from 1976. Pic below would be our first cover choice! 
 

Wonderful! Now he's a cover model. He has the Scott Baio Happy Days hair, the jeans stitch shirt and a Lennon tee! He's from a double page spread of street fashion photos title Clothes Are For Doing. 
 

More visual chapter titles The Seeds of Fashion, The American Touch, The 3D Green House, Block Party, The French Jean Store, Flea Market Revival, Getting Together... Naturally, Escape From Grey... you can see why we are raving about this super magazine/book mook now! 
 

No one is 'doing' anything in Clothes Are For Doing but they sure are looing cool. These two - oh my - so many details but, if forced to pick just one, his bracelets!!!
 

Our favourite picture (above) from the unbelievably greatly titled Escape From Grey chapter. Very likely that is a framed picture of a frog on that mini easel bottom right.
 

Awesome again. The 3D Green House. And save that 3D thought for...
 

The 3D Marine Division sweat shirt. A photograph of golden wonder from the Flea Market Revival section. The Vietman vet in the trunk fixing up some kind of American chromium appliance. The wabi sabi suitcase of trinkets. This surely is what inspired Belinda Carlisle to sing... Ooh, baby, do you know what that's worth? Ooh, Heaven is a place on Earth.
 

And finally (although we did shoot 57 pics for potential inclusion in this newsletter) her skirt. Perfection. 

Button below to buy the DO CATALOG and all the looks of the supermooks.