Norbert Schoerner Prada Archive 1998-2002 (4th Edition)
In Europe (the EU)? You can buy from Haven Surf in Antwerp on this link.
In the US? You can buy from the DSMNY E-SHOP on this link.
We are so back. A formal exercise in making a book as true to Schoerner’s seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold / hole punched format, Angela Lindvall’s face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner’s Prada. Its presence explains itself.
Norbert Schoerner PRADA ARCHIVE 1998-2002
Designed by Jonny Lu Studio
Published by IDEA. 978-1-7395918-4-7
Softback with fold-out greyboard covers. 4 punched holes through the whole book.
29.7 x 22cm. 178 pages
Fourth edition of 1500
Pickup available at IDEA
Usually ready in 1 hour
